With the continuous and in-depth development of economic globalization, the world has entered the era of brand economy, and the competition in various fields in the global market has become increasingly concentrated in the form of brand competition. At the same time, my country's economic development has entered a new historical stage, and the characteristics of speed change, structural optimization, and power conversion are becoming more and more obvious.
General Secretary Xi Jinping emphasized the need to "promote the transformation from Made in China to Created in China, from Chinese Speed to Chinese Quality, and from Chinese Products to Chinese Brands." Brand building has greatly promoted the transformation and upgrading of economic structure to a certain extent.
With a strong manufacturing foundation, Shandong Province has always regarded brand building as an important support for the implementation of new and old kinetic energy conversion projects. On November 27, the 2020 Shandong Brand Annual Conference of "Brand Gathering Power and Wisdom for the Future" was grandly held in Jinan. The "2020 Shandong Famous Brand Publicity List" was released at the event site. Xiangtengda Chemical Co., Ltd. was successfully shortlisted.
The formation of brand value is a long-term process, and it and the company's upward growth are mutually reinforcing.
Zibo Qixiang Tengda Chemical Co., Ltd. (hereinafter referred to as "Qixiang Tengda") was established on January 4, 2002. The company's predecessor was Zibo Qixiang Tengda Chemical Co., Ltd.
It was listed on the Shenzhen Stock Exchange on May 18, 2010. Up to now, Qixiang Tengda has two main factories in Zibo and Qingdao. Among them, the Zibo factory covers an area of 2,295 mu, and has three main production workshops: a methyl ethyl ketone factory, a rubber factory, a maleic anhydride factory, and a chemical factory; it also has a storage and transportation factory, a water vapor company, a quality inspection and measurement center, a maintenance company, and an electrical instrument center. Wait for five auxiliary units. Qingdao Siyuan Chemical Co., Ltd., a wholly-owned subsidiary of the company, covers an area of 230 mu, including a methyl ethyl ketone production workshop and auxiliary production units.
In the process of entrepreneurship and development, Qixiang Tengda has been awarded "China Top 500 Chemical Industry", "Shandong Province High-tech Enterprise", "Shandong Province Contract-abiding and Credit-honoring Enterprise", "Shandong Province Advanced Unit of Equipment Management", "Shandong Province Labor Employment Service Star Enterprise", "Shandong Province Entrepreneurship Pioneer Meritorious Collective", "Shandong Top 100 Private Enterprises", "AAA Credit Enterprise", "Zibo Industrial Outstanding Enterprise", "Zibo Industrial Meritorious Enterprise", "Zibo More than 60 honorary titles at various levels, such as "City Industrial Star Enterprise", "Sinopec Science and Technology Progress Award", "Zibo City Science and Technology Award".
On September 1, 2019, the 2019 China Top 500 Manufacturing Enterprises list was released, and Zibo Qixiang Tengda Chemical Co., Ltd. ranked 269th.
Since its establishment, Qixiang Tengda has been based on the expansion and extension of the carbon four industry chain, and has now formed a complete carbon four component product line. Now it has a designed annual output of 180,000 tons of methyl ethyl ketone (MEK), 150,000 tons of butadiene, 50,000 tons of butadiene rubber, 150,000 tons of maleic anhydride, 200,000 tons of isooctane, and 350,000 tons of methyl tert-butyl MTBE, 100,000 tons of propylene, 30,000 tons of isobutylene, 62,000 tons of tert-butanol, 20,000 tons of carboxylated styrene-butadiene latex, 50,000 tons of disproportionated abietic acid potassium soap and other products. Among them, the leading product methyl ethyl ketone has mastered a number of core production technologies, with a domestic market share of about 46%, and exports accounting for more than 70% of all domestic exports; the maleic anhydride plant adopts the n-butane production process, and its products are exported to many countries and countries. area.
Qixiang Tengda always insists on quality as its life, implements total quality management, has passed the ISO9001 quality management system certification, and has perfect product quality assurance related systems; at the same time, it takes safety and environmental protection as the guarantee, strictly implements HSE management, and completes enterprise production safety assurance related systems. It has successively won honorary titles such as "Top 500 Chinese Chemical Industry", "Shandong Province Contract-abiding and Credit-Respecting Enterprise", "Shandong Province Labor Employment Service Star Enterprise", "Zibo City Industrial Merit Enterprise" and other honorary titles.
Buffett, the stock god, has publicly stated that he will focus on the helm of a company when evaluating the investment value of a company. Entrepreneurs are the leader and soul of an enterprise, injecting development concepts into the enterprise, and the characteristics and experience of the person at the helm will largely affect the future of the company.
Che Chengju, chairman of Zibo Qixiang Tengda Chemical Co., Ltd., is the representative of the 13th People's Congress of Zibo City, and has won the "First Prize of Science and Technology Progress Award of China Petrochemical Corporation" and "Shandong Province Labor Medal for Enriching the People and Prospering Lu" , won the honorary title of "Shandong Outstanding Entrepreneur" in 2002 and 2007, won the "Excellent Entrepreneur of Zibo City" for three consecutive years, and was named "Excellent Manager of Labor and Employment Service Enterprises in Zibo City".
"We just do something real, talk less and do more. For enterprises, we should do a good job in product quality, technology development, safety and environmental protection. It is the responsibility of our company. We have Confucianism His temperament—integrity, kindness, and the spirit of hard work, hard work, and hard work, this is the spirit of Confucian businessmen I understand!" Che Chengju said.
Che Chengju believes that science and technology is the core competitiveness of an enterprise. Taking the road of scientific and technological innovation, the goal is to break through key technologies and promote enterprise development by enhancing the ability of independent innovation of the enterprise. In line with the national industrial policy, new projects with high technological content, high added value, and good market prospects; around the carbon four industrial chain, make it bigger, stronger and more refined, and squeeze out carbon four resources" strategic development policy.
Che Chengju said that the company will continue to follow the high-quality development direction of new technologies, new processes, new equipment and new materials with the unique spirit of hard work of Shandong people, and take advantage of the advantages of the capital market. It plans to spend 6 years and strive for 4 years to rebuild a "Qixiang", on the land of Qilu, will build a "world-leading, green and respected world-class chemical enterprise".